Brendan Brazier

About Brendan Told from the onset that a plant-based diet wouldn’t cut it on the professional Ironman circuit, Brendan’s nutritional journey began with unpromising results. Several months of chronic hunger, the need to constantly eat and reduced energy levels culminated in a decline in athletic performance. Brendan’s stubborn curiosity persevered however, and after many years of research, trials and tribulations, he created a plant-based whole food diet that worked better than he had ever expected. Since then, Brendan has become a top professional Ironman triathlete, crediting his diet for his success competing in one of the world’s most demanding sports.Driven by the desire to share his findings with like-minded others, Brendan wrote his first book, THRIVE: A guide to optimal health and performance through plant-based whole foods, available throughout North America at health food stores, major book retailers and online. The first edition of THRIVE became an immediate best-seller and a second, expanded edition was published just six months later.Meanwhile, prompted by the success of his book and growing consumer demand, Brendan partnered with Sequel Naturals to create the Vega line of plant-based whole food products. From formulation to raw material sourcing, Brendan was instrumental in the entire product development process. Speaking throughout North America, Brendan continues to educate on the value of a properly implemented plant-based diet for improved vitality and performance. For more information, visit “I formulated Vega using the highest quality, least processed, plant-based superfoods available. Armed with Vega, you will no longer need to compromise between whole food goodness and fast food convenience. To me, Vega is a way of life—I hope you enjoy it as much as I do.”

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